Vybe · Retail & e-commerce · Configurator

Thousands of options. A calm way to choose.

Vybe offers seven dining chairs, each available with any fabric, colour and base. Koopmans wanted buyers to decide on the combination themselves and see it straight away. We gave the configurator the same calm feel as the brand.

The question

Vybe is about atmosphere and elegance. The range includes seven models and a choice of fabrics and colours. There are five leg options and three base colours. That adds up to thousands of combinations. Steps, tabs and lines risk turning this much choice into a form. That does not suit the brand. How do you guide buyers through all these possibilities without making it feel like work?

The idea

We chose calm over steps. Visitors first see the whole collection together and open the chair they like. Chair, fabric range, colour and base follow in one column, without tabs or a Next button. Everything is prefilled, so a complete model is visible straight away. Nobody starts with a blank form. Photos of fabrics and legs let them compare materials and shapes side by side. Every change appears immediately in 3D.

Full size in their own room

At first, the chair stands in an empty studio. With a phone, buyers place their combination at full size in their own room. That way they can judge their choice there. On a computer, a QR code lets them continue on their phone from where they left off.

Save up to twelve designs

There is no need to decide in one go. Anyone unsure can save up to twelve designs, each with a name and a small image. One click brings back an earlier version. Each version has its own link to share with anyone helping them decide.

Under the name of the dealer

On its website, Vybe shows the configurator without prices. A dealer can show the same configurator under its own name, with its logo, prices and contact details. For the Koopmans tables, this option already exists. The dealer takes care of presenting the range and is the point of contact for the enquiry.

The result

The configurator is live on the Vybe website. Zooming in reveals the weave of the fabric. Each model comes with dimensions, including seat and armrest height. Each enquiry begins with an overview of the combination, which can be saved as a PDF.