Audience, message, channel
The Real Campaigns, reinvented.
Attention is earned. Your customer sees many campaigns every day. That is why we start with what matters to your customer. From there, we develop one campaign concept aimed at your campaign goal. That way, your customer moves from discovering to choosing.
From attention to action
What is holding your customer back?
Sometimes attention is enough, but usually you also want your customer to act. What holds your customer back is often a doubt or a habit. Switching feels risky, or the old way still works well enough. A campaign cannot lower every barrier. Some barriers call for a different offer. We investigate which barrier communication can lower, and focus the campaign on it. We also define which customer behaviour shows that the barrier is getting lower.
What you get
One idea that gives your campaign direction.
Campaign concept
One campaign line based on your course, targeting the customer you most want to reach. Short enough to remember, with room to grow.
Channel plan
For each channel, what your customer needs to understand. And the next step you ask them to take.
Images and words
Campaign images and copy organised by theme, built around one campaign concept and tailored to each channel. We use moving images where they strengthen your message.
Launch and adjust
A schedule for each campaign asset, working back from the launch date. Beforehand, we agree the KPIs with you, such as the number of enquiries. After each measurement, we propose what to adjust.
A task for every channel
Which channel does what?
Being on every channel seems safe. It can stretch your budget too thin and dilute your message. Channels reinforce each other when one step sets up the next. The same promise in an ad and in store helps your customer recognise the offer. We advise on which channels to prioritise, based on your audience, campaign goal and budget. If a channel adds too little for what it costs, we drop it.
Reinvented
Testing and fine-tuning from one image source.
A message for each stage
We tailor message and imagery to discovering, comparing or buying.
Adjusting while it runs
With a suitable 3D model, we adjust colour, setting and crop without a new photo shoot. This lets you update your campaign images while the campaign is running.
Your team joins in
Your team can create variants within the campaign line, based on your brand rules.
How it works
From audience to fine-tuning.
Goal and audience
With you, we set the campaign goal and the action your customer should take. We describe that customer by what they do and when, not by age. If you are unsure, we test two audiences before you choose.
Idea
We present campaign lines based on your course, shown in real examples. We explain which direction we think best fits your goal and audience. You choose.
Test and launch
Before launch, we check the message and imagery with you against your course and goal. We agree in advance who contributes, who approves, who publishes and who measures.
Measure and adjust
We compare the results with the goal you chose in advance. We build together on what moves your customer to act.
Want to spot and follow up sales opportunities automatically? Our TID builds the automation to follow your rules.
At the table
Who you work with.
AI employees
Our people lead the process. The AI employees help create, each with a specialism, a name and a code of conduct. Nothing they make goes out until a person has approved it.
The Real Campaigns,
reinvented.
Hans PrijsCreative Innovation Director[email protected]
Tell Hans where your brand, project or product stands today. We look at what you have and decide on the first step together.