Discoverability, persuasion, conversion
The Real Websites, reinvented.
Your website needs to deliver something, such as an enquiry or a purchase. We set it up around those conversion goals and work on its visibility in search.
What your site should do
What should your visitor be able to do?
You often want your site to show everything you do. Your visitor mainly looks for what they need to take the next step. Someone comparing options wants something different from someone nearly ready to become a customer. We advise on which visitors to prioritise, based on their importance to your business. Which step do you want them to take, and what do they need for it? Anything that does not contribute can go deeper in the site or be removed.
What you get
A site that does what you chose.
Site or web shop
A site or web shop that also works well on mobile. It guides your key visitors to the step you choose.
Works with what you have
Integrations with systems you already use, such as payments or stock. We check in advance what is feasible.
Measuring from day one
Beforehand, we agree the conversion goals with you, such as an enquiry or a purchase. We measure that from day one.
Management and maintenance
Agreements on hosting, updates and maintenance, so you know who takes care of what.
Being found
Which question are you the answer to?
People turn to Google and AI search engines with questions. Attracting many visitors is not the same as attracting the right ones. A popular search term can bring people who never become customers. We select the search queries your site will answer, focusing on questions that help your customers decide and relate to what you offer. This includes basic questions if your customers ask them. Your site gives a clear answer to those questions.
Reinvented
Set up around your business, updated just by asking. SEO and GEO as standard.
A working first version
You review a working first version, so you can see your choices on a real site. We agree in advance how you submit changes.
SEO for AI search too
Set up to be found in Google and in the answers of AI search engines.
Made to measure, not a theme
Set up around your business instead of a theme that happens to fit.
How it works
From starting point to fine-tuning.
Where you stand
If you already have a site, we first measure how it performs. If you are starting fresh, we look at how your customer searches and compares.
Direction
Based on that understanding and your course, we advise on which visitors and questions to prioritise. We also investigate which integrations are needed.
First version
In the first version, you assess how well the site reflects your choices. You adjust what does not fit. The site goes live when you approve it.
Measure and adjust
After launch, you agree when we compare the figures with your goal. If something falls short, we suggest improvements. With enough visitors, we run an A/B test with two versions before you choose.
Work
What it delivered.
Koopmans Meubelen ยท RetailPutting together a bespoke table and seeing it in 3D straight away.
At the table
Who you work with.
AI employees
NoorUX/UI designer
WouterLead developer
RubenFront-end developer
TessaAI visibility specialist (GEO)
Our people lead the process. The AI employees help create, each with a specialism, a name and a code of conduct. Nothing they make goes out until a person has approved it.
The Real Websites,
reinvented.
Christian WaubenTechnical Innovation Director[email protected]
Tell Christian where your brand, project or product stands today. We look at what you have and decide on the first step together.