From configurator
to campaign.
Your dream interior, in one click.
Have a 3D product configurator built
The Real 3D Configurator.
Your customer puts their product together and sees every choice instantly, as sharp as a photo, on any phone or computer. Lightning fast, because THE REAL MAG. does the heavy lifting. 65% faster sales at Expandable Trailers.
Comparison What sets us apart from Elfsquad, Expivi and Zakeke?In a 30-minute demo you get to know the configurator from THE REAL MAG. and experience what it delivers for you. Rolled out at Koopmans (400+ dealers), BMN Home, Foravida and Domiveranda.
Our configurator. Your customer sees every choice instantly.
Why our product configurator
Photo-real. Fast. Always buildable.
Speed and image quality do not have to be a trade-off. Your customer sees the result instantly, the heavy computing happens on our servers, your site stays light and fast. And because THE REAL MAG. comes from product imagery for brands such as Komatsu, Royal Mosa and Nubikk, the images in your configurator are good enough for your brochure and your campaign.
Image quality
As sharp as a photo
Imagery that sells.
- Every choice shown instantly
- Works instantly on any phone and computer, no install needed
- The images are also usable for print, social and your catalogue
AI-powered
Faster through 3D and AI
From model to campaign.
- Variants and content ready sooner, so you launch earlier
- The entire sales process behind it runs automatically
- Connects neatly to your stock and product systems
Results
Demonstrably sells
From looking to choosing.
- 65% faster sales at Expandable Trailers
- Live at manufacturers in furniture, sanitary ware and industry
- Only buildable combinations shown, so fewer errors
How it works for your customer
From click to photo-real image.
Scroll through a real order in the configurator THE REAL MAG. built for Foravida. From first choice to an image that converts.
01
Your customer puts their product together.
Size, roof, lighting, side walls. In 9 steps your customer puts together their own patio cover. Every choice instantly counts towards the price, in this example € 9,615, built up live.
02
Only valid combinations.
All product rules are captured in the configurator. Combinations that do not exist are never shown to your customer. That prevents wrong orders and unnecessary back and forth with your sales team.
03
Visible straight away.
No waiting, no game look. Every choice instantly becomes a photo-real image of exactly their configuration. THE REAL MAG. does the heavy computing on its own servers, so this works on any phone or computer.
04
Day, dusk, every detail.
The same patio cover is visible to the customer in every mood and every detail. The order comes in with exact specifications.
Try it yourself
Click through a live configurator yourself.
Not a video, but the configurators themselves. Every choice you make is rendered again and appears as a photo-real image within a few seconds, on your computer and on your phone.
Choose a sofa and set its layout, fabric, legs and cushions.
6 models · 5 steps · price indication Open the sofa configurator
Build a front door and see it on an example home, or in a photo of your own front door.
50 models · RAL colours · 7 example homes Open the door configurator
Design your own label and see it on a can or bottle right away.
Can and bottle · 3 flavours · print file as PDF Open the can configurator
Choose a wooden box or carton, fill it with wines and see every bottle in its place.
7 packagings · 15 wines · order lines per item Open the gift box configuratorWho it's for
Built for manufacturers and dealers.
Whether you produce furniture, bathrooms, patio covers or bespoke products, the configurator fits into your sales and e-commerce flow.
Approach
From analysis to optimisation, in four steps.
From a first concept to a configurator that moves with what your customers actually choose.
Analysis & concept
Together with THE REAL MAG. you set the variants, the rules and the connection to your webshop and systems. You supply whatever you have, in whatever form, our AI sorts out the rest.
Built in photo quality
We deliver your configurator, fast on every device, powered by AI.
Live & connected
Instantly available in your webshop. THE REAL MAG. handles hosting, maintenance and updates.
Optimise
The configurator keeps improving based on what your customers choose, with more variants, price calculation and orders.
More than a web tool
One model, usable everywhere.
The configurator is not a standalone web feature. The same 3D foundation works on your site, in your showroom and on the trade show floor.
Showroom & show floor
Not just online.
The same configurator runs on the screens in your showroom and on the trade show floor. Your customer puts their product together photo-real, your salesperson has nothing left to look up and closes the conversation.
Extendable with VR
A future-proof foundation.
Start on the web and expand into VR and immersive presentations later. The 3D model behind your configurator stays the same, so new techniques connect to it without you starting over.
Imagery for your communications
Every product, every angle.
The configurator produces images of your product from every angle. You can put those straight to work for new product shots, variants and campaign visuals, without a photo shoot.
Inspirator or configurator
Browse, or build.
Not every customer knows up front what fits, and not every range needs millions of combinations. An inspirator shows a fixed set of realistic images. A configurator lets your customer build it and turns that choice into a product that fits and can be ordered. You can also use both: inspire first, then configure.
Entrance inspirator: front doors, garage doors and garden gates, spread across eight homes.
8 homes · 170 designs · RAL colours Open the live demoInspirator
Browse, choose, save
For customers who are still exploring.
- Beautifully realistic, from a fixed set of images
- One product in an environment, or a complete room
- From €2,500, excluding VAT and the images needed
Configurator
Build it until it is right
For customers who want to build what they order themselves.
- Size, options and finish of their choice
- Only buildable combinations, ready for a quote or an order
- Every choice instantly in photo-real imagery
From Gold · live 3D
Spin the product yourself.
Your customer views the product from every side, as sharp as a photo. This is not a video but 72 separate images, one for each position.
The ceramic urns of Urna Unica, a brand whose every image was designed without a physical camera.
Drag to rotate
Pricing
This is what it costs.
A fixed monthly price per package plus a one-off build price that THE REAL MAG. agrees up front. You start on the package that fits and move up as soon as you need more. No hourly rates, no bill afterwards.
Want to see the full calculation, including what is not in it? It is in what does a 3D product configurator cost.
THE REAL MAG. works for clients across the Netherlands and Belgium, with the studio in Weert, Limburg. The configurator itself runs on our servers, so where your customer is makes no difference to the image quality.
Silver · the entry
€150 / mo
+ one-off build from €5,000
A fixed set of combinations, pre-rendered in photo quality. Ideal for starting with your best sellers.
Gold · live & interactive
€300 / mo
+ one-off build from €7,500
Unlimited combinations, viewable from every side in 3D. Every position on screen within half a second.
Platinum · scenes & environments
€600 / mo
+ one-off build from €10,000
Switch environments, show several products together, right up to complete scenes.
3D models
From €10 each
Depending on volume, complexity and the quality you need. Our AI makes them far faster than by hand. You pick which ones you need, so you set the final price.
Integrations
€1,200 per integration
THE REAL MAG. connects your configurator to your webshop or your stock system. One fixed amount per connection.
The 3D models, the integrations and scanning your products fall outside the monthly and build amounts.
THE REAL MAG. puts its own price next to six other vendors, with the source and the date checked. Including where they do something better.
FAQ
Frequently asked questions.
You pay a fixed monthly price per package plus a one-off build price. What you end up paying depends on the number of products and variants, and on the integrations you need. The amounts per package are listed in the pricing overview on this page.
Want to know how that compares to other vendors? THE REAL MAG. worked it out in the comparison with Elfsquad, Expivi, Zakeke, Roomle, Combeenation and Threekit, with the source for every figure.
A full configurator from THE REAL MAG. is usually in place in 6 to 10 weeks, depending on the number of products and variants.
THE REAL MAG. does the heavy computing on its own servers, so your customer only loads a photo-real image. That way it works instantly in any browser, on phone, tablet and computer, even on an average device.
The configurator works alongside Shopify, WooCommerce, Magento and virtually any other webshop platform. THE REAL MAG. handles the integration, your current platform stays in place.
Do you already have 3D drawings or files (from CAD, Blender or your supplier, for example)? THE REAL MAG. uses those as the basis, which speeds up the build. If you don't, we scan or film the product for you, at additional cost.
For top quality the 3D models have to be right down to the detail, and that is what our AI is set up for. Uploading them yourself comes at the cost of quality, so that is not possible. THE REAL MAG. makes them for you, from €10 each, depending on volume, complexity and the quality required.
Get to know us
See the configurator in action.
In a short demo we walk through your products and variants.
- · Christian Wauben. Technical Innovation Director
- · [email protected]
- · +31 (0)45 572 1090
- · Risseweg 22 F · 6004 RM Weert
Senior-level creativity, automated execution.
The Real Demo.
In a demo we go through what is possible together. After that you know what The Real 3D Configurator means for your products.
How we work
Your range grows. Your configurator grows with it.
Every new product has to go in, and that used to be half an hour to an hour of manual work apiece. THE REAL MAG. automated that, which at BMN meant 45% per product and at Expandable 75% of the time. Your expansion no longer becomes a new quotation, and the time that frees up goes into how it looks.
Look inside our engine room