The Real Few · about us
Experience from behind the scenes. Directly at your table.
We started in 2011 as a VR studio. Today we make imagery, 3D, VR and configurators for brands such as AkzoNobel, Bosch, Komatsu and Royal Mosa. For years, much of it was produced behind the scenes, for advertising and marketing agencies and their clients. We also do it directly, as the marketing agency we always wanted to hire ourselves.
The story
We saw it from the inside.
Years of producing work for agencies showed us how much time went into hand-offs, coordination and recurring tasks. Hours that did not go into the idea, while the idea is exactly what a client comes for.
We knew it could be done better, by doing it differently. So we rebuilt the agency. The idea comes from experienced people, in co-creation with AI. We have automated production. That puts the work the largest companies buy from us within reach of a company without a corporate budget. Not stripped down, the same work. And we do not stop at the level of those large companies.
And then some.
Our people set the direction and lock it down. For imagery that is a 3D model that matches the real product, for a brand it is the rules the work has to meet. AI makes the volume from that. That is how we deliver for brands like Bata, Nubikk and Komatsu in a fraction of the time, without giving up quality.
Agencies still work with us. We keep the names of those agencies and their end clients confidential. We only name a client with their permission.
Not stock imagery. This comes out of our own studio. Every image is 3D-directed, AI-amplified, and the same file also feeds the configurator and the campaign.
What sets us apart
What you notice when you work with us.
01
Value over hours.
You pay for the result, not for our time. Fixed price, fixed date. The thinking at the start costs what it costs, because that is where it is decided whether the work will be good. Once that is settled we automate the execution, and you see that gain the moment volume comes into play.
02
We run on it ourselves.
We don't sell software we don't run ourselves. Our AI image generator produces 4,800+ images a week for our clients and our configurator runs at 400+ dealers. Our own company runs on that same automation, from quotation and planning to invoicing and the distribution of render work. We are our own biggest case.
03
Clients come back.
More than four in five of our projects are for clients who come back, and a client who does not win does not come back. We have worked with Movico since 2017, with Mosa since 2019, with Ranpak since 2020 and with Expandable since 2022.
04
Work that has to convince, and does.
Our imagery, presentations and configurators go along to the pitch, the tender and the sales conversation. Clients win pitches and competitions with them; that is how Movico won an international car brand as a client. Expandable and Van Aarsen even sold before the product was built.
The team
Who you meet at the table.
You speak directly to the people who direct your project. No account layer in between, and no junior on work that needs judgement.
Technical Innovation Director
Christian Wauben
Founded the company in 2011, as a VR studio at the time, with a background in architecture. Leads sales, technology and the automation the agency runs on.
Quality lives in what you turn down.
[email protected]
Project & Operational Lead
Ruud Coenen
Previously CG lead at an international production agency in Los Angeles, on campaigns for global brands. At THE REAL MAG. the point of contact for 3D production and projects, from planning to delivery.
A plan is only good if it can take a setback.
[email protected]
Creative Innovation Director
Hans Prijs
Joined the team in May 2026 as creative director. Comes from 3D and brand strategy, with years as a creative and art director for international brands, in-house and through agencies. Point of contact for brand, creative and marketing.
Technology should serve creativity, never the other way around.
[email protected]THE REAL MAG. · founded in 2011, known as VR-studio until 2019 · XR-Studio B.V. · KvK 74916556 · BTW NL860072654B01 · Risseweg 22 F, 6004 RM Weert · Contact
Our AI employees
And 64 MAGs.
MAG stands for Medewerker, Artificieel Gegenereerd: Dutch for an artificially generated employee. These AI employees prepare and carry out work. Christian, Hans or Ruud is responsible for each department. Their number grows with the work.
Click a MAG to meet them. Each department has its own address; general questions go to [email protected].
Configurators and software
7 MAGs · led by Christian
3D studio
14 MAGs · led by Ruud
Project management
3 MAGs · led by Ruud
Brand and creative
11 MAGs · led by Hans
AI and automation
7 MAGs · led by Christian
Sales and account management
5 MAGs · led by Christian
Marketing (THE REAL MAG.)
4 MAGs · led by Hans
Management support
4 MAGs · led by Christian
Business operations
9 MAGs · led by Christian
Senior-level creativity, automated execution.
The Real You.
We grow by adding good people. Experienced with ambition, or senior with a track record. A brand strategist who thinks from positioning through to campaign, a strong 3D artist, someone who keeps our AI machinery running, a web developer at home with 3D in the browser, someone who can direct AI imagery from strategy. Get in touch.