Brand identity and house style
The Real Branding, reinvented.
A recognisable brand. Channels, creators and campaigns change, but your brand is the constant. We translate your course into a brand identity expressed through imagery, language and experience. That way, people recognise your brand and know what they are choosing.
Recognition with meaning
What should people recognise?
Recognition is more than a logo people know. A colour, shape or tone raises expectations, intended or not. Familiar brand assets make your brand quick to recognise. Sometimes they also raise expectations that no longer fit. We recommend which brand elements to retain and which to let go. A feature earns its place when customers recognise it and it sets expectations you meet.
Our approach
We steer your brand with you and take care of production.
Being recognisable does not mean always being the same. Together, we decide what stays fixed and how bold your brand becomes. When AI saves time, we explore more design directions before we recommend one.
You at the helm
We agree in advance who contributes and who chooses on behalf of your team. We prepare the options for each decision and explain our reasoning. You decide.
Checked against your brand
Our people check every design against your brand rules, with AI supporting the checks. We also assess whether the design creates the expectation your brand aims to fulfil.
How bold do you dare to be
Standing out and being recognised.
How bold your brand becomes is a choice. More emphasis can make your brand clearer, but also harder to place. We assess each direction using two questions. Does your customer recognise your brand in it? And do they understand what you offer? If a direction stands out but raises the wrong expectations, we correct course.
What you get
Your brand, ready for everyday use.
House style and tone of voice
Tagline, logo, colour, typography and visual language, plus how your brand sounds. Developed for the applications you need.
Brand rules
Rules your team uses to judge whether new work fits your brand. They are set out in your brand book and brand sheet.
In use
Files and examples, so your team can work with the brand themselves.
Building on your brand
For new products or channels, we check whether your brand choices still work. Where needed, we adjust course.
How it works
From design direction to roll-out.
Design directions
With AI, we explore design directions. We present the strongest directions in real applications and explain the reasoning behind them. We say which direction we think best supports your course. You choose.
Refine
We develop the chosen direction in detail. We test whether your brand stays recognisable, even at small sizes and in motion.
Document
We describe which design choices are fixed and where your team has room for variation. That way, anyone who joins later knows where the freedom lies.
Roll-out
We introduce the brand with you, following the roll-out plan in your brand strategy. First internally, then externally. Your team knows the brand before your customer sees it.
At the table
Who you work with.
AI employees
Our people lead the process. The AI employees help create, each with a specialism, a name and a code of conduct. Nothing they make goes out until a person has approved it.
The Real Branding,
reinvented.
Hans PrijsCreative Innovation Director[email protected]
Tell Hans where your brand, project or product stands today. We look at what you have and decide on the first step together.