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Nubikk · Retail & e-commerce · 3D visualisation + Website & software

Sales up through 3D footwear. Measured in an A/B test.

+49.3%more sales

3D models of the sneakers against static photos, A/B-tested in the webshop.

Nubikk
+49,3%
more sales, A/B-tested
3D
instead of product photos
NFT
anniversary collection

The challenge

Selling shoes online with static photos. Nice, but flat. How do you make a sneaker come alive in the webshop, and how do you prove it actually sells?

The challenge
Our approach

Our approach

We modelled the Desert sneaker and other styles as 3D assets and put them up against the product photos in a real A/B test. No assumptions, just measurement.

The result

+49.3% more sales for the 3D variant. And for the 10-year anniversary we launched the remaining styles as an NFT collection: shoes that did not physically exist yet, but were already sold.

The result

From the project

3D sneaker, A/B-tested in the webshop.
3D sneaker, A/B-tested in the webshop.
Style from the Nubikk collection.
Style from the Nubikk collection.
A 3D render instead of a product photo.
A 3D render instead of a product photo.
3D modelsA/B testE-commerce

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