Van Aarsen · Industry · 3D visualisation
Selling a machine before the prototype is finished.
A 360° product animation of the CU1200 TITAN Pellet Mill, inside and out.
The challenge
Van Aarsen introduced the CU1200 TITAN Pellet Mill at a live event for the animal and aqua feed industry. Except the machine had not been built yet. How do you show an audience of specialists something that isn't there?
Our approach
We made a USP animation showing the Pellet Mill from every angle. Not just the outside: the animation cuts the machine open and highlights the specifications and features part by part. For that we sat down with the engineers.
The result
The machine was introduced live without a single unit existing, with every USP sharply in view. The animation is on YouTube now and is still used in sales conversations.
“Despite the complex and technical nature of our request for the animation, The Real Mag. surprised us in a very positive way.”
From the project
