Van Aarsen · Industry · 3D visualisation
Sold before the prototype was ready. With an animation that opens up the machine.
Van Aarsen launched a pellet mill that had not been built yet. Our 3D animation opened it up, and it sold before the prototype was ready.
The challenge
Van Aarsen introduced the CU1200 TITAN Pellet Mill at a live event for the animal and aqua feed industry. Except the machine had not been built yet. How do you show an audience of specialists something that isn't there?
Our approach
The idea: show not only what the machine looks like, but why it is better. Together with the engineers we made a USP animation showing the Pellet Mill from every angle. The animation cuts the machine open and highlights the specifications and features part by part.
The result
The machine was introduced live and sold before the prototype was ready, with every USP sharply in view. The animation is on YouTube now and is still used in sales conversations.
“Despite the complex and technical nature of our request for the animation, The Real Mag. surprised us in a very positive way.”
From the project
More cases
Senior-level creativity, automated execution.
The Real Next.
Your business belongs here too. We are curious where it stands today and would gladly schedule an intro call.