Rijnfort · Property · VR, AR & 360° + 3D visualisation
The last homes sold after all. Within three months.
Rijnfort's last and most expensive homes had been on the market for two years. With a 360° tour and VR they sold within three months.
The challenge
In Nieuwegein, Arc en Ciel developed the Rijnfort complex: 112 apartments, 11 houses and one commercial unit. Most of it went quickly, but the last and most expensive houses had been on the market for two years. Without those sales the build could not start financially.
Our approach
The idea: do not convince buyers with a floor plan, let them walk around their own home. We built a 360° environment in which they walk through the complex and through their future home, while not a single brick has been laid. Where does the sun fall, what does the balcony look like, how big does the living room feel. The developer's Revit models were the basis.
The result
The last homes sold within three months. Thanks to the way we work, a 360° tour often costs only around 20% more than separate renders, and with VR it puts the buyer literally inside their new home.
“The 360-degree environment from THE REAL MAG has sped up the sale of our final 10% to 15% of houses. Our buyers got a better experience.”
From the project
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Senior-level creativity, automated execution.
The Real Next.
Your business belongs here too. We are curious where it stands today and would gladly schedule an intro call.