P&P Company / Norbord · Industry · 3D visualisation
Brochure visuals that photography could never have delivered.
A complete 3D house model with adjustable cutaways, lighting and cameras.
The challenge
Norbord Europe makes wooden panel material for roofs, floors and walls. In a brochure you have to show how that material sits inside a construction. A camera cannot do that: you would have to demolish the house to reveal the build-up.
Our approach
Commissioned by design agency P&P Company, we built a complete house in 3D and then cut sections out of it. That shows exactly how the panels are built into roof, floor and wall, with viewpoint and lighting exactly as the brochure needed.
The result
Images photography could never have produced. And the 3D model stays: it is just as much the basis for a 360° presentation, a configurator or a VR environment.
From the project
