P&P Company / Norbord · Industry · 3D visualisation
What a camera cannot see. A house in 3D, cut open for the brochure.
Norbord wanted a brochure showing how its panels sit in roof, floor and wall. We built a house in 3D and cut it open.
The challenge
Norbord Europe makes wooden panel material for roofs, floors and walls. In a brochure you have to show how that material sits inside a construction. A camera cannot do that: you would have to demolish the house to reveal the build-up.
Our approach
The idea: build the house you cannot photograph, and cut it open. Commissioned by design agency P&P Company, we built a complete house in 3D and cut sections out of it. That shows exactly how the panels are built into roof, floor and wall, with viewpoint and lighting exactly as the brochure needed.
The result
Images photography could never have produced. And the 3D model stays: it is just as much the basis for a 360° presentation, a configurator or a VR environment.
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Your business belongs here too. We are curious where it stands today and would gladly schedule an intro call.