Marcelissen · Industry · 3D visualisation + VR, AR & 360°
The complete sales story in a 90-second 3D animation.
90 secsales story
Dynamic 3D animation and VR of the potato sorting machines.
0
machines taken to the show
VR
the installation at full scale
3D
source for show and brochure
The challenge
Marcelissen builds sorting and processing lines that fill an entire hall. You do not take those to Interpom. And a photo of a thirty-metre line tells a visitor nothing about how it works.
Our approach
We turned the installation into a 3D model and used it for two things: photorealistic visualisations for brochure and website, and a VR environment in which a visitor on the show floor walks through the complete line.
The result
The entire production line was there on the trade show floor, without a single machine being shipped. Visitors saw scale, flow and detail. The same model then simply feeds the rest of the marketing.
From the project
