Marcelissen · Industry · 3D visualisation + VR, AR & 360°
The full line on the show floor. Without shipping a single machine.
A sorting line that fills an entire hall is not something you take to Interpom. We brought it to the show floor in 3D, animation and VR.
The challenge
Marcelissen builds sorting and processing lines that fill an entire hall. You do not take those to Interpom. And a photo of a thirty-metre line tells a visitor nothing about how it works.
Our approach
The idea: bring the line to the show as an experience, not as steel. We turned the installation into one 3D model and used it for three things: a ninety-second animation with the whole sales story, photorealistic visualisations for brochure and website, and a VR environment in which a visitor walks through the complete line.
The result
The entire production line was there on the trade show floor, without a single machine being shipped. Visitors saw scale, flow and detail. The same model then feeds the rest of the marketing.
More cases
Senior-level creativity, automated execution.
The Real Next.
Your business belongs here too. We are curious where it stands today and would gladly schedule an intro call.