DTW · Marketing & events · VR, AR & 360°
Visitors who walk the exhibitors themselves. With an AR trail on their phone.
On a floor full of tech companies nobody listens to yet another presentation. Our AR app got visitors to walk the exhibitors themselves, as a game.
The challenge
During Dutch Technology Week the strongest technology stories of the Brainport region are all in one place. On a floor like that nobody listens to yet another presentation. The question was how to get visitors to walk the companies themselves.
Our approach
The idea: turn the tour into a game that adapts to the visitor. We built an AR app in which you pick a robot, and that robot determines which activities suit you. Scan the company logo, answer the question, earn a trophy.
The result
A full trophy card unlocked a game. Visitors did not walk past the exhibitors but through them, and picked up each tech company's story along the way.
More cases
Senior-level creativity, automated execution.
The Real Next.
Your business belongs here too. We are curious where it stands today and would gladly schedule an intro call.