DTW · Marketing & events · VR, AR & 360°
More engagement through an AR application at events.
ARengagement
An interactive AR tour app with gamification for the Brainport region.
AR
tour along the exhibitors
1 app
for the whole event
Game
as the reward for a full card
The challenge
During Dutch Technology Week the strongest technology stories of the Brainport region are all in one place. On a floor like that nobody listens to yet another presentation. The question was how to get visitors to walk the companies themselves.
Our approach
We built an Augmented Reality app that builds the tour around the visitor. You pick a robot, and that determines which activities suit you. Scan the company logo, answer the question, earn a trophy.
The result
A full trophy card unlocked a game. Visitors did not walk past the exhibitors but through them, and picked up each tech company's story along the way.
From the project
