Briggs & Stratton · Industry · 3D visualisation + AI content creation + VR, AR & 360°
More sales and lower costs through an interactive strategy.
3D photography, AR models and teasers in one long-term campaign.
The challenge
Briggs & Stratton builds engines and garden machinery for the whole world. Every branding change meant another photo shoot, sales people could show nothing without a physical model, and management wanted to see machines that had not been built yet.
Our approach
Three tracks from one 3D source. Photography replaced by hyperrealistic renders you adjust in minutes. An animation as a teaser for the internal presentation in large halls. And AR models that let a sales rep place the machine anywhere.
The result
No physical machines, locations or photo equipment needed: 80% saved on development and promotion costs. Management saw new models life-size before a single prototype existed.
From the project
